More Traffic.
More Sales.

It's simple. You want more leads. You want more sales. That's what we do for you. We drive qualified leads to your web site to get more leads, sales, and profits.

The CCG Group

We teach and develop Internet Marketing campaigns. We use analytics to manage multichannel sales and marketing. We use all flavors of analytics: Omniture, Coremetrics, Google Analytics. We set up simultaneous campaigns in multiple channels: SEO, PPC (Google, Yahoo!, Microsoft, and Facebook), radio, TV, newspapers, and bulk email. We use multivariate testing and optimize all of these to get the maximum leads and sales within your target cost-per-lead and cost-per-sale. We work in multiple languages, incl. Chinese, German, French, Spanish, Danish, and Japanese.

Stephanie and I wrote Insider SEO & PPC (second edition, 2006, Jain Publishing, ISBN 978-0875730882). Available at Amazon and so on.

In 1999, we started CCG. We built ecommerce sites with shopping carts, transaction processing, SQL database, and shipping fulfillment. By 2004, we began to focus on internet marketing. In 2005, Rajiv Parikh arranged venture capital and we co-founded Position2, a larger company. In early 2006, we acquired a 30-person company in Bangalore, India and grew it to +55 staff employees with offices in Silicon Valley, Bangalore, and Bombay with a valuation over $15m.

Our new book Search Engine Marketing, to be published by McGraw-Hill, comes out in late October 2008. It will be at Amazon, Borders, Barnes & Noble, and so on. You can pre-order at Amazon.com.

The book covers the theory and practise / strategy and tactics of multichannel marketing. How to use analytics, KPIs, USP, multiple media channels, landing pages, microsites, and multivariate testing. It comes from our years of experience with hundreds of clients and building a large SEO/PPC company.

MIT's OpenCourseWare project asked us to get more traffic. We grew MIT's traffic from 52 visits per day to 17,500 visits per day and dropped the cost-per-click from $0.70 to $0.07. I did this by adding campaigns that were targeted at "most likely to use" audiences. I also launched a global campaign in Chinese, Korean, Japanese, Russian, and Arabic, along with all the major European languages. Read our MIT Case Study.

More Leads at a Lower Cost per Lead

These graphs show how we increase leads (the blue line) and drop the Cost-per-Lead (CPL) (the pink line). By optimizing campaigns, projects become more profitable. We've done this for clients in many industries.

Credentials include:
Google Adwords Agency Certification
Yahoo! Agency Certification
Microsoft Agency Certification
ClickTracks Analytics Agency Certification

You can spend $100,000 per month at Google and Google won't return your calls. With our substantial cummulative ad spend, they call us. Agency support teams at Google, Yahoo!, and Microsoft work with us to optimize your account's performance.

I am also on the advisory board of six companies, San Jose State University, and California State University at Hayward.

About Me

I live in Palo Alto and work in Silicon Valley.

Contact Andreas