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I'm the author of Search Engine Marketing. I lead the SEM team at Acxiom.

My Book: Learn analytics, SEO, and PPC to get more leads and sales. Search Engine Marketing, published by McGraw-Hill USA 2009, Tsing Hua University Press China 2010, McGraw-Hill Taiwan 2010. Available in bookstores worldwide and on the Amazon Kindle. Visit Insider-SEM.com.

"China's companies can use the new Internet technology to open up new markets both in China and around the world. How can you use those technologies to help your company? This is the first book to bring analytics, digital marketing, and traditional marketing together."
-- From the foreword by Haoyu Shen, Chief Operations Officer (COO), #2 at Baidu.com

Stephanie Cota, my co-author, teaches a 3-day hands-on Search Marketing Professional course in social media, SEO, PPC, and analytics for CMOs, directors, and managers. Endorsed by The CMO Council. Certification by Silicon Valley American Marketing Association (SV-AMA). Courseware by ANI Training, makers of Cisco certification courses. Register at Search Marketing Professional.

With only 4th-grade math, you can learn how to use KPIs to calculate your Cost-per-Lead (CPL) and Cost-per-Action (CPA). Get our free KPI ebook.

Some
books
by
me

MIT Case Study How I took MIT from 52 to 17,500 visits per day and lowered the cost per click from $0.70 to $0.07.

I wrote the only written account of the Fall of the Berlin Wall. It's been published in many history text books.

Hokusai (1760 - 1849), the Japanese artist, influenced 20th century art. His inspiraton came from Dutch wrapping paper?