I work in digital marketing in Silicon Valley, where I specialize in content marketing with metrics and KPIs. This means marketing turns into an investment that generates revenues.
- The Big Book of Content Marketing: 80% of your digital advertising doesn't reach your audience. People delete cookies or use ad blocking software. There's a new solution. Use content marketing and people will come to you. This book shows you how to align your marketing with your company's business goals to meet top-line and bottom-line KPIs. More at The Big Book of Content Marketing.
- Want to Do a Startup? Get free copies of contracts, term sheets, stock agreements, KPI calculator, and other things to do your own startup. Go to Silicon Valley Startups.
- Want to learn SEO, PPC, and analytics? My last book Search Engine Marketing was published by McGraw-Hill USA 2009, Tsing Hua University Press China 2010, and McGraw-Hill Taiwan 2010. At bookstores and Amazon Kindle. "This is the first book to bring analytics, digital marketing, and traditional marketing together." -- Foreword by Haoyu Shen, Chief Operations Officer (COO), #2 at Baidu.com. Visit the SEM Book.
- Looking for Powerpoints, case studies, FAQs? A collection of my FAQs, documents, case studies, Powerpoints, and courseware are free downloads.
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 | Free KPI eBook
With only 6th-grade math, you can calculate KPIs for your Cost-per-Lead (CPL) and Cost-per-Action (CPA). |
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 | MIT Case Study Learn how I took MIT from 52 to 17,500 visits per day and lowered the cost per click from $0.70 to $0.07. |
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 | A list of
books
by me. |
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 | My eye-witness account of the Fall of the Berlin Wall. It's been published in many history text books. |
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Hokusai, the Japanese artist (1760 - 1849), influenced 20th century art. His inspiration? Dutch wrapping paper...
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