Updates and notes for my #TwitterBook, the book about #Twitter.

Twitter Analytics

Buried within Twitter Advertising, there is an analytics dashboard. It shows data and graphs on how many people read your tweets, the clicks, and so on. See more at my posting on Using Twitter Analytics.

Hootsuite as Your Twitter Dashboard

The more I use Hootsuite, the more I like it. I never go to Twitter anymore; it’s all through Hootsuite.

  • Alerts: I turned on notifications for the streams that matter to me. When there’s a new tweet, my phone clicks. At first, you may turn on too many notifications. If you’re not responding or writing, turn off notification for that stream.
  • Scheduled Tweets (Delayed Send): You can write tweets and schedule them to be sent out later. You can also choose to allow Hootsuite to determine the optimal time for sending. In many topics, people tend to post or read on certain days or in certain hours. That’s good… but if your tweet is urgent, it may be delayed for a while. I noticed some of my tweets didn’t get posted until seven or ten days later.
    Another advantage of scheduling: your tweets are spread out over several days. You can write ten tweets but your followers won’t see ten in a row.
    Be sure to increase the daily number of scheduled tweets. Go to Settings | Auto Schedule and increase this to 10 per day.
  • Add a stream to see the scheduled posts that will go out. You can see what’s up and you can also see mistakes or make updates. Click on Add Stream and click the Scheduled icon.
  • Schedule Many Tweets: You can create tweets in a spreadsheet, save as CSV, and upload to Hootsuite. The format:
    Col. A: Date as “04/22/14 13:50” (the year is two digits; time is a 24-hour clock and must end in zero or five).
    Col. B: Your tweet text.
    Col C: Image URL, e.g., http://andreas.com/images/cat.jpg.
    There’s a free tool at Sonix Studio to build a CSV spreadsheet. Once you’ve made and tested the first one, you can edit it for future tweets.
  • HootBulk: The HootBulk app lets you create dozens of tweets to be sent out over 30 days. To use this, go to the App Directory, select All, and search for HootBulk. Free for two days and then it’s $2/month.
  • Hootsuite App: I’ve also switched from the desktop version to the app. The app notifies me of new messages, so I don’t have to scan all of the streams.
  • Paid HootSuite: I’m not sure about the paid version of HootSuite ($15/month). The two features: you have manage 100 profiles and send 350 tweets from each profile.  Yes, you can set up 100 fake accounts and bombard the landscape. It’s a spammer tool. A useful feature: you can have nine team members so you can review and manage your team. I’ll sign up for the free 30-day trial. More later.
  • Hootup: Hootsuite has regular events and meetings. They invited me to one. I’ll write more about that later.
  • Sync Desktop and App: There isn’t an easy way to synchronize the Hootsuite desktop and app. If you add streams to the desktop and more streams to the app, after a while you end up with two different sets. The solution: Manage the desktop streams as your “official” set of streams and then update the app’s streams to match the desktop. Go to the app, select Streams (the little hamburger icon), select Settings, and then click Reset Data. This refreshes the streams to your desktop set. However… it wipes out your notifications (the bell for new tweets). You’ll have to set those again.

A great book (okay, it’s the only one) (but it’s great!) is <a href=”http://www.amazon.com/gp/product/B00KJTCOCE/ref=as_li_tl?ie=UTF8&camp=1789&creative=9325&creativeASIN=B00KJTCOCE&linkCode=as2&tag=andreascom-20&linkId=HE4UST5NJEAWTR2C”>The Unofficial Book On HootSuite</a><img src=”http://ir-na.amazon-adsystem.com/e/ir?t=andreascom-20&l=as2&o=1&a=B00KJTCOCE” width=”1″ height=”1″ border=”0″ alt=”” style=”border:none !important; margin:0px !important;” /> by Mike Allton (Amazon, May 2014). He covers how to use Hootsuite for personal and business work. Lots of tips and ideas.

 

Twitter Advertising

I didn’t go into Twitter Advertising much because I wrote the book for a general audience. If you’re thinking about using ads in Twitter, look at the advertising options carefully. There is quite a bit there. For example:

  • Target by Twitter ID: You can add a list of Twitter IDs (such as @andrew, @beatrice, @clara, etc.). Twitter will shows ads to those persons and the people who follow those people. These are people who are actively posting to Twitter.
    To find names, use Twitter Advanced Search, search for a hashtag (if needed, select language and location). To find people who write positive  tweets, select “Positive”. If you want to target your competitors’ unhappy customers, select “negative”. Click Search and in the results, select People. Copy several hundred tweets and use a text editor to extract the Twitter IDs (the @names) from the tweets. You can also select to see people who retweet, which means it’s likely they’ll retweet your postings.
    You can also use various tools to find lists of Twitter users who are influencers or active on Twitter and import that list to Twitter.
    Be careful: it’s very easy to inflate the number of followers and many people with 10,000 or more followers have done that.
  • Target by Website Visitors: You can add a bit of code to your website which lets Twitter identify visitors who also use Twitter. Your ad can be shown to those visitors. This is retargeting.
  • Measure your CPL and CPA: Do this by calculating your KPIs. This is easy to do (you only need 4th grade arithmetic). Get my free ebook on KPIs.

You can experiment with Twitter paid ads and track the results carefully. If you get results within acceptable CPLs and CPAs, then use Twitter advertising. If Twitter Advertising exceeds your acceptable KPIs, then don’t use it.

Twitter Advertising tells you that you can use ads to increase engagement, impressions, retweets, followers, etc. None of those are business metrics. The only thing that matters is qualified leads, sales, and revenues.

How Often Should You Tweet?

This is common question. Basically, as often as you can. Two or three times a day. Five times. Ten times. Some are sending 50 or more tweets per day.

You won’t burn out your followers because 99% of your followers aren’t reading your tweets. Remember: followers don’t matter. It’s the people who search and follow #hashtags that matter. So write a tweet and then create ten versions, each with a different #hashtag.

Your Ideas Here…

If you have ideas or tips for using Twitter, let me know and I’ll add them here.