The Numbers

Pew released data on the number of social media users. There are 314m people in the US (about 250m adults):
Facebook = 71% (178m US users)
LinkedIn = 28% (70m)
Pinterest = 28% (70m)
Instagram = 26% (65m)
Twitter = 23% (58m)

– Pinterest and Instagram doubled in three years
– Twitter and LinkedIn grew, but slower
– Pinterest is bigger than Twitter
– FB did not grow at all

See the Pew study at…/01/09/social-media-update-2014/