Several things for SEO:

  • Google Quality Rater Manual 2017: This is one of the deepest secrets at Google: they use 7,000 people to review and rank websites. The reviewers are trained with Google’s 160-page manual. Get a copy of the 2017 edition at
  • SEO Quick Guide: What? 160 pages from Google is too much? You want it in seven pages? For my students and friends, I wrote an quick guide to SEO: a step-by-step guide on how to do SEO for your startup or small website. Click to download the PDF: SEO-Quick-Guide
  • SEO eBook: To learn more about SEO, plus what’s coming in search engines, read my SEO-eBook  at