I went to a conference in NYC a few weeks ago and someone said “Didn’t you bring a laptop?” I replied that I’ve gone post-computer and I held up my smartphone. I do as much as possible on my phone now (a Samsung Galaxy 2).
Did you know that Facebook banned the use of Facebook at Facebook’s offices? Yes. Facebook.com is blocked on the computers at Facebook. But not for the reason that you think. Facebook wants their staff to start thinking mobile, so they blocked FB on the computers and laptops. Staff has to use their cell phones to use FB.
And what about Google? Are you ready to go post-Google? For the last ten years, pretty much from 2001 to recently, the web was centered around Google. To find something in the 175m active URLs and billions of webpages, you needed a search engine. But search engines are a poor solution (if you think they’re great, you haven’t noticed the limitations and problems. The worst problem is the severe limit in results: for any search, there is one page and people click only the first three results on that page. This is great for you if you’re searching, but what if you want to bring visitors to your website? Either you’re in the top three or you don’t exist in a practical sense.
With all the talk about Google, we don’t realize that this isn’t how we really learn things and share information. If you want to know the capital of Idaho, a search engine is a good solution. It can find facts. But most of your useful information isn’t dry facts.
People love to help their friends. They share tips, ideas, and useful information to help each other. It’s a rough world and if you know something useful, you’ll tell your small group of best friends. Truly useful information flows by itself, passed from person to person.
Another cool thing: the information depends interests. If Laura is an aeronautics engineer at NASA and she finds a great article, app, or software, she’ll tell Sidd, who is also an aeronautics engineer. But she won’t bother telling her mom (who is a geophysicist and doesn’t care about aeronautics). What’s valuable to you may not matter to me. But you’ll know that and you’ll share that with others who are also interested.
And this sharing happens outside of Google. There is a vast underground flow of information, easily hundreds of times larger than all the information in Google.
Go post-Google. If you want to share your information, don’t squeeze it into the little red, blue, and green boxes at Google. Look to see how you can notify the people who are relevant and make your information flow to them.
This is a new kind of SEO. SEO without meta-tags and keywords.