I’ve recommended many clients to add video to their sites. But only a few clients have done this. Why? Because it’s really difficult to make video.
Here are several reasons why video is difficult:
- Camera-shy. Many, if not most, people are awkward in front of a camera. Lights are on, several cameras are shooting, and people are watching.
- Complexity: Video has to be shot in several different angles and then combined in the editing process. This includes merging several different versions of the same scene. The interviewer asks a question, I answer, and then we do it again. And again. Each line can be repeated four or five times successfully, and that doesn’t include the mistakes, hesitations, etc.
- Expensive equipment: Notice the lights? Those are LED panels. No more hot klieg lights. These are cool to the touch, which means the room doesn’t get hot. A few thousand dollars for each light panel. Plus the cameras.
- Time: It took five hours (set up, film, take down) to make three minutes of video.
You really should start to make video. One of the advantages is the list of difficulties: only a few will do this, so if you make video, you’re automatically far ahead of your competitors.
The video will be on Youtube as part of the book release.