95 Dead Google Products

Google, one of the world’s largest marketing companies, doesn’t believe in marketing. They launch product after product without any marketing, only to watch them sink.

When Google shut down Goggles, they said it was “due to lack of interest.” No, it was lack of marketing. Nobody used it because nobody knew about it. Google never bothered to promote it on their huge advertising platform.

Google thinks if a product is good, it will become big on its own. That’s how Google itself became big, right? Well, no. It doesn’t work that way. The proof is the list below: over 90 dead products.

So how did Google become big without marketing? If you put ten horses in a race, one will be the winner because one has to be the winner. If it wasn’t this horse, it’d be another.

April 2016: I just added Revolv. Google kept the team but shut down the hardware product. Google turned it off. Customers are angry. If you buy something, you own it, don’t you? Can the maker just turn it off?

Here’s a list of ex-Google products. Can you find your favorite?

  1. Aardvark
  2. AdWords Click-to-call
  3. Audio Ads
  4. Blogger Web Comments
  5. Boston Dynamics
  6. Catalogs
  7. City Tours
  8. Dashboard Widgets for Mac
  9. Desktop Search
  10. Dodgeball
  11. Free Search
  12. Gears
  13. Goggles
  14. GOOG-411
  15. Google Answers
  16. Google Apps Standard Edition
  17. Google Authorship
  18. Google Base
  19. Google Browser Sync
  20. Google Building Maker
  21. Google Buzz
  22. Google Checkout
  23. Google Cloud Connect
  24. Google Code
  25. Google Code Search
  26. Google Deskbar
  27. Google Dictionary
  28. Google Directory
  29. Google Docs
  30. Google Fast Flip
  31. Google Friend Connect
  32. Google Health
  33. Google Image Labeler
  34. Google Insights for Search
  35. Google Labs
  36. Google Lively
  37. Google Mini
  38. Google Notifier
  39. Google Pack
  40. Google Page Creator
  41. Google PowerMeter
  42. Google Reader
  43. Google Refine
  44. Google Ride Finder
  45. Google Schemer
  46. Google SearchWiki
  47. Google Sets
  48. Google Talk
  49. Google Video Marketplace
  50. Google Website Optimizer
  51. Google X
  52. Google+
  53. Hello
  54. Hotpot
  55. iGoogle
  56. Jaiku
  57. Joga Bonito
  58. Knol
  59. Latitude
  60. Local
  61. Marratech e-Meeting
  62. Mashup Editor
  63. Meebo
  64. MK-14
  65. Music Trends
  66. My Speed
  67. Notebook
  68. Orkut
  69. Personalized Search
  70. Photos Screensaver
  71. Picnik
  72. Public Service Search
  73. QuickOffice
  74. Radio ads
  75. Real Estate
  76. Rebang (Google China)
  77. Related Links
  78. Revolv
  79. SearchMash
  80. Send to Phone
  81. Shared Stuff
  82. Sidewiki
  83. Slide.com
  84. SMS
  85. Spreadsheets
  86. Squared
  87. TalkBin
  88. TV Ads
  89. U.S. Government Search
  90. University Search
  91. Video Player
  92. Voice Search
  93. Wave
  94. Web Accelerator
  95. Writely