The book is coming along quickly now. I finished the draft chapters for SEO on Saturday and PPC yesterday. Next is metrics. I have it outline form; now I turn that into a readable draft. The goal is to finish the first draft by Friday. (I’m on a 90-day schedule for this book.)
Also over the weekend, another major overhaul of my andreas.com website. Focus on the visitors and information for them. I also changed the menu system (that was up since 2004), moved the social buttons to the upper corner, and added an “andreas.com” text as the logo to the top. Hundreds of minor edits throughout the site. Added 70 more pages, plus updated/fixed everything at Bing and Google Webmaster Tools, plus new XML sitemaps.
See more about the book at my webpage Content Marketing.