FAQ: How to Use Adsense
Here's information and tips on how to use Adsense.
In 2005, I set up Google Adsense on four pages at andreas.com. I manage Google Adwords for my clients, so I thought I would learn about Adsense and see if this could be useful for them. I expected I'd earn a few dollars and maybe it'd pay for my ISP hosting fees. 60 days later, I had earned $260. I have over 600 pages at andreas.com, so I added Adsense to the rest of my website. Google now pays me about $1,000 per month.
What Is Adsense?
Adsense is a service from Google. You place Google's Adsense code on your webpage, the Adsense code displays ads on your webpage; the ads are relevant to your webpage's content; someone clicks on the ad, and you get paid.
It's free to sign up for Adsense. It's free to use. Whenever you have more than $100 in your Adsense account, Google mails you a check at the end of the month.
For many Adsense users, this is a modest amount of money. However, some Adsense users create webpages on high-value topics and earn substantial amounts of money. There are Adsense users who earn over $100,000 per year or more.
Google has a very good FAQ on Adsense that describes how this works.
Layout Tips for Adsense
Here's what brings the best results:
Is There an Example of this Layout?
Yes, see my website andreas.com
To Change the Adsense Layout
More Tips for Adsense
But My Competitors Are Advertising on My Website!
Well, yes, of course! What did you expect? They're using Adwords too.
You can block your competitors from your website's ad displays. Look at your website, collect the URLs for competitors, log into Adsense, and add those URLs to Ad Settings | URL Filter. You can block up to 200 URLs.
Does This Always Work?
Adsense has no sense of humor or irony. It reads a page's text and places ads according to those words.
Can I Decide Which Ads Will Appear?
Not directly. Google's computers place the ads. However, you can influence the ads. The ads are context-relevant to your webpage. If the page is about lions, the ads are about lions. If the page is about mountain lions, the ads are about mountain lions. And if the page is about the mountain lions of Palo Alto, then the ads are about mountain lions in Palo Alto. The more specific your page, the more specific the ads will be.
This means you can create informative, expert webpages on topics that have high value, and then add Adsense. These keywords will have high bids. You will make money from those pages.
For example, mesothelioma is a disease caused by asbestos. The asbestos class action lawsuits are in the billions of dollars. Law firms pay $160 or more per click to find people to join the class action. The law firm will earn hundreds of millions. The same for keywords that have to do with legal services for large companies, corporate banking and financing, home loans, and so on.
What Happens If I Click on My Ads?
If you click more than several times on your own ads, Google's computer will notice. They will close your Adsense account and blacklist your URL. So don't do that.
If you spam all your friends and family and ask them to click on your ad, Google's computer will notice the surge in clicks. They'll cancel those clicks and they may cancel your account.
Can I Put Adsense in a Blog?
Yes, Adsense can be added to a blog. However... a blog may have ten different topics, and that would confuse the Google computer, because it wouldn't have a single subject for the blog. so the ads would be random.
Yet More Adsense Tips
If you have a Search box in your website, use the Google search box. When people use Search and click on the ads, you get part of the click fee.
To Sign Up for Adsense
To sign up, click the following button. Fill out the application. After a few days, you'll be approved and you can set up your Adsense account. Click the following button to sign up:
Further Reading: The Adwords FAQ