Did Facebook peak in December 2010? It fell, climbed back up Sept. 2011, and has dropped since. This is for the US market. Worldwide, FB has lots of interest, but that’s in Tunisia, Albania, Pakistan, Indonesia, Timor, Malaysia…

Google rolled Trends and Insight into one and added new features.

People use Google as a URL bar: If they want to go to Yahoo, they search for it. Yes, it sounds crazy, but Facebook and Yahoo are at the top of Google searches.

It’s a great way to see interest in something. Before I meet with new clients, I look to see the trend for their company and products. I compare with their competitors.

Here is the trend for Google, Facebook, and Yahoo. Yahoo is steady. Slow rise for Google. Facebook went up fast and is dropping now (20% lower than its peak, Oct. 2012).