Remember “Bubble Boy”? The kid who was allergic to everything, so he lived in a giant plastic bubble?
Google has put all of us in our own search bubbles. It shows you search results based on your previous searches and your friends’ searches.
But what if you want to find information that your friends don’t know? You won’t see it. Google will not show you objective information.
Yesterday, a friend asked me about a technical issue. She doesn’t work in technology. Most of her friends don’t work in technology. So when she searched in Google, she didn’t find anything about her question. I searched and the first five results all gave me information about the question. She was stuck in her search bubble.
Another friend was searching for something and he misspelled it as another word. For weeks now, Google keeps showing him the other word. He can’t get out of his search bubble.
Google finally added an option to turn off the search bubble. Here’s how to do this:
- Go to Google.com
- Search for something, such as “California” (it doesn’t matter)
- In the results page, click the gear icon at upper right corner.
- Select “Settings”
- The fourth item is “Personal Results”
- Select “Do not get personal results”
- Scroll to the bottom and click “Save”
You’ll now get search results, unaffected by your friends’ searches.