Bad Trump/Good Trump

(This isn’t about Trump’s politics. I’m posting this to show how analytics can be used — andreas) So it turns out that Trump’s tweets differ by time of day. – Morning tweets come from an Android phone – Evening tweets are...

Chaos Monkeys: The Book

  “Chaos Monkeys” by Antonio Garcia Martinez (hereafter, AGM) worked as a quant at Goldman-Sachs, came to Silicon Valley in 2008, did a small startup at Y-Combinator, and joined Facebook, where he worked on the advertising engine. He describes his experiences in...

Junk Content Is Junk Food

Ev Williams, co-founder of Twitter, talks about Twitter and content sites.   He makes an interesting comment:   “If you look at feedback loops like likes and retweets, they’ve been very carefully crafted to maximise certain types of behaviours. But if we reward people...

Omid Kordestani Joins Twitter

No more goofing around. Twitter got serious today. They managed to hire Omid Kordestani as executive chairman. Kordestani is the guy who turned Google from a useless search engine into a company with $50B/yr revenues.
Twitter and Engagement Statistics

Twitter and Engagement Statistics

So does Twitter work? How can you measure results? Which numbers matter? Or don’t matter? Let’s look at Followers, Impressions, and Engagement. Followers and Impressions Twitter Analytics offers numbers for followers, impressions, engagements, and...

#TwitterBook: Updates

Updates and notes for my #TwitterBook, the book about #Twitter. Twitter Analytics Buried within Twitter Advertising, there is an analytics dashboard. It shows data and graphs on how many people read your tweets, the clicks, and so on. See more at my posting on Using...