111 Growth Hacking Ideas

Here are 111 ideas (actually, 305! 🙂 for Growth Hacking (GH). But first, just exactly what is growth hacking? It’s a bunch of ways to grow bigger faster. I’ve sorted these into several areas: visibility, onboarding, retention, and offboarding. In other...

Can We Just Build It and They Will Come?

Over the past year, I’ve been working on a bunch of projects with various clients. Generally, they want more traffic, which means they need more visibility among their target audience. Many companies assume they can “Build It and They Will Come”. But...

SEO Optimize Your Blog with Analytics

Hubspot wrote about this a few weeks ago. They added additional analytics to their blog and realized that a few blog postings (something like 30-40) out of 3,500 blog postings accounted for half of their leads. Just a few get all the traffic, just like in everything...
The Numbers: Social Media Users in the US

The Numbers: Social Media Users in the US

The Numbers Pew released data on the number of social media users. There are 314m people in the US (about 250m adults): Facebook = 71% (178m US users) LinkedIn = 28% (70m) Pinterest = 28% (70m) Instagram = 26% (65m) Twitter = 23% (58m) – Pinterest and Instagram...

SEM, PPC, Paid Placement… It’s Just Advertising

The following words are useless in 2015: PPC (pay-per-click) was the name for advertising in Google, but you can also place ads in Google and pay for the display (impression), not the click. So the term PPC is now useless. SEM (Search Engine Marketing) became the new...