Another Penguin Update

Another Penguin Update

Google is about to release Penguin 4.0, another algorithm upgrade. Here’s the dire warning at SearchEngineWatch. What’s my opinion? What will I do about Penguin 4.0? Nothing. I don’t care. Because Penguin goes after SEOers who use tricks. I...

Google Mappers

If you have a business, you can go to Google Maps and add your business. Just click, fill out a few text boxes, and add. However, scams also use this to make it look as if they really exist. They add street addresses to their fake sites. So Google has a team of people...

111 Growth Hacking Ideas

Here are 111 ideas for Growth Hacking (GH). (Actually, it’s 285, thanks to Helvijs and Anupam!  🙂 But first, just exactly what is growth hacking? A good bit of it is marketing stuff (and, as you’ll see below, somewhat spammy ways to get attention). But...

Be Findable on the Web…

Part of SEO is, of course, to be reached. It’s one thing if people can find you on the web, but the second part is to let them reach you. When I do SEO for clients, part of the process is to make sure they can be contacted on the web. Often, they have webpages...

Google 2015 Quality Rater Manual

Notes on the 2015 Google Manual In October 2015, Google released the 2015 Google Quality Rater Manual at Google (PDF, 160 pages). This is the manual that Google’s 8,000 humans use to evaluate web pages. I have copies of these manuals for every year since 2007. I...
Google’s Content Guide: No Gua-Gua-Gua!

Google’s Content Guide: No Gua-Gua-Gua!

Google posted the following list of questions on their blog in May 2011. It’s a very good summary for how the Google Quality Raters review websites and pages (I edited it slightly for consistency). When you create content for the web, i.e., articles on pages,...