The Latest Google Update

Every few months, there’s lots of talk about Google’s update to their search algorithm. What does this really mean? Here’s a bit about Google: First of all, there is not “one Google”. Google is constantly testing new ideas and they do...

SEO for Small Business?

Q. Are there SEO freelancers or boutique SEO firms for a small business? The issue is money. SEO’s results can be measured in sales, revenue, and  profits. Large companies can track this so they invest heavily in it. This means SEO experts work with large corps...

Technical SEO vs. Quality SEO

In general, there’s two major forms of SEO: Technical SEO and Quality SEO. Let’s look at the difference, how each one works, and how you can use these. Technical SEO (Meta-tags, Keywords, etc) First, what is Technical SEO? This is the method of modifying...

The Google Answer Machine

Search Engines vs. Answer Machines I’ve often said that in five years, Google won’t exist. They’re so used to search engines that they can’t imagine it could disappear. But they also forget search engines didn’t exist until...

Google Quality Rater Guidelines

The new 2016 edition of the Google Quality Rater Guideline (146 pages, PDF, 8.2 MB, March 2016). I’ll read this in the next few days and add notes. If you read it, add comments or ask...
Another Penguin Update

Another Penguin Update

Google is about to release Penguin 4.0, another algorithm upgrade. Here’s the dire warning at SearchEngineWatch. What’s my opinion? What will I do about Penguin 4.0? Nothing. I don’t care. Because Penguin goes after SEOers who use tricks. I...