Send a Newsletter in both English and Chinese

A few weeks ago, I did something that apparently very few have done. I created a newsletter in both English and Chinese. Some will say their newsletter is in two languages, with a left column in English and the right column in French. No, that’s easy. I use...

How to SEO your Email

SEO isn’t just for getting your website to show up in Google. You use SEO to get your Facebook page to show up in Facebook or to make it easy for people to find you in LinkedIn. And now, you use SEO for your email. I’ve been switching as much as possible...

Cleaning Up the Newsletter List

Okay, I finally cleaned up my andreas.com newsletter list. Or, actually, lists, as in plural, which is to say it was a bit of a mess. Here are the details. The various lists happened because I used various tools: Gmail: I segmented my Gmail contact list into family...

How to Set Up a Monthly Newsletter

I’ve sent a monthly newsletter since the late-90s. Here’s how I do this: First of all, you can’t spam. If you send hundreds of emails via GMail, Yahoo, AOL, or whatever, the ISPs will mark you as a spammer and all of your emails will be blocked. Your...