The Impact of Mobile on Marketing

Q. How is marketing going to evolve over the next ten years as a result of technological innovation? A. The general technical trend will  continue to develop into a wider social trend: Cable TV lost 48,000 subscribers in 2015. They’re on track to lose 600,000 in...

April 21st: Google Goes Mobile

Or, better said, Google starts to delete non-mobile pages. On April 21st, Google will begin to show only mobile-friendly pages in the search results that are made on mobile device. If you search on a desktop computer, you get everything. But if you search on your...

Make a Mobile Version of a Website

So my website andreas.com is for desktop screens. And Google announced it will ignore websites after March 21st 2015 that aren’t suitable for mobile devices (in other words, if you search in Google on your cell phone or tablet, the results will include only...

How to SEO your Email

SEO isn’t just for getting your website to show up in Google. You use SEO to get your Facebook page to show up in Facebook or to make it easy for people to find you in LinkedIn. And now, you use SEO for your email. I’ve been switching as much as possible...
Notifications: End of the Phone Interface?

Notifications: End of the Phone Interface?

In June, Wired wrote notifications were going to take over the phone interface. In the past few months, this has developed at a fast pace. It used to be you had to check each app for new messages or events. Of course, app makers liked that: more clicks and engagement...

Why I Bought a $9.95 Phone…

I bought a $10 phone a few months. Why? I was writing #TwittterBook, an ebook about Twitter (you can get it at Amazon). It turns out Black big-city teens are among the biggest users of Twitter. They’ve led millions of other teens onto Twitter. And what about...