305 Growth Hacking Ideas

Here are 111 ideas (actually, 305! ūüôā for Growth Hacking (GH). But first, just exactly what is growth hacking? It’s a bunch of ways to grow bigger faster. I’ve sorted these into several areas: visibility, onboarding, retention, and offboarding. In other...

Ad CTR: When to Pause an Ad (and Why)

I often help friends to optimize their Google Adwords accounts. Here is a very common mistake which I see in practically every account: people don’t pause weak ads. There’s a very good reason to delete the weak ads. Let’s look at the...

Can We Just Build It and They Will Come?

Over the past¬†year, I’ve been working on a bunch of projects with various clients. Generally, they want more traffic, which means they need more visibility among their target audience. Many companies assume they can¬†“Build It and They Will Come”. But...

Another Reason to Use Content Marketing…

¬† GlobalWebIndex’s data (July 2015) shows 27% of online adults aged 16-64 regularly use¬†adblockers; Europe tops the table on 29% and the rest are close behind. It’s also likely that these users are the ones who know most about their computers, which means...

Virality and Word-of-Mouth: A Pathology of Epistemology

I’m researching virality. How do ideas start and grow explosively? Everyone knows things¬†go viral (cat videos, etc.), but very few understand why this happens.¬†Although marketing agencies¬†talk about this, practically none of them can do this repeatedly. It turns...