Text Ads: Short or Expanded?

What works better in Google Adwords (GAW)? Traditional short text ads or the new expanded text ads ? Here are the numbers for a large client. Although there are 11,039 short ads, I used data for only 413 of the short ads because these ads have more than 1,000 ...

FAQ: Banner Ads

Banner ads (also called image ads or display ads) are either effective or useless. It depends on how you use them. Effective: Banner ads work better than text ads because they show much more to your audience. Banner ads evoke emotions. People see your logo, a picture,...

100m Users… Really?

An app says it has ten million accounts and two million active users. Is there a way to see the real number? I look at the app and see 182 people are posting right now. During the day, the number varies between 200 to 350 users at any one time. If there are ten...

Chaos Monkeys: The Book

  “Chaos Monkeys” by Antonio Garcia Martinez (hereafter, AGM) worked as a quant at Goldman-Sachs, came to Silicon Valley in 2008, did a small startup at Y-Combinator, and joined Facebook, where he worked on the advertising engine. He describes his experiences in...

The Impact of Mobile on Marketing

Q. How is marketing going to evolve over the next ten years as a result of technological innovation? A. The general technical trend will  continue to develop into a wider social trend: Cable TV lost 48,000 subscribers in 2015. They’re on track to lose 600,000 in...

No More Right-Side Ads at Google

Google announced on Feb. 19, 2016 that they will no longer show ads on the right side of the search results. Ads will appear only at the top and bottom. Google will make the change in all languages, all countries. See TheSEMPost and SearchEngineWatch.com. I checked:...