eBay Research on PPC

An eBay research study Consumer Heterogenity and Paid Search Effectiveness, by Thomas Blake, Chris Nosko, and Steven Tadelis (2013, bit.ly/10E5mDU) looks at the effect of PPC. My summary of the research: PPC does not increase sales to people who already know the...

The Coming Social Apocalypse

(I came to work in Silicon Valley in 1993. I worked at dotcoms throughout the bubble (1995-2000). — andreas) The social media bubble is going to pop. It’ll happen because the social bubble is basically the same as the dotcom boom, and as we all know now,...

What about Facebook’s New Graph Search?

FB “Graph Search” is personal search. I can search my friends’ FB pages for the restaurants they like, the music they like, etc. However, most people don’t list those things. Do you have a list of your favorite restaurants on FB? A list of best...

Your FB Sociogram

WolframAlpha.com keeps adding things. You can now run an analysis of your FB postings, which shows you all sorts of (mildly) interesting data about your activity. It also shows you a sociogram (a map) of your FB relations. Here’s my network of some 480 people:...

How Do You Say “Social” in Chinese?

Helen plays around with the various social platforms on her smart phone. It’s in Chinese, but she shows me how they work. Some of these features aren’t in Facebook or Twitter. Here are features from Weixin (called “WeChat” in English): 1)...

Google Wildfire

Here’s a new tool. You can use Google Wildfire to create pages, posts, and ads once and push them out across multiple social platforms. It covers Google+, Facebook, Twiter, Youtube, LinkedIn, and Pinterest. Go to Wildfireapp.com/demo