Chaos Monkeys: The Book

  “Chaos Monkeys” by Antonio Garcia Martinez (hereafter, AGM) worked as a quant at Goldman-Sachs, came to Silicon Valley in 2008, did a small startup at Y-Combinator, and joined Facebook, where he worked on the advertising engine. He describes his experiences in...

SEM, PPC, Paid Placement… It’s Just Advertising

The following words are useless in 2015: PPC (pay-per-click) was the name for advertising in Google, but you can also place ads in Google and pay for the display (impression), not the click. So the term PPC is now useless. SEM (Search Engine Marketing) became the new...

Facebook Is Bigger than Google on Mobile

First, how many people use desktop or mobile? Next, sales of smart phones vs. desktop/tablets Finally, what are people doing on their smart phones?   The Internet has changed from websites-on-desktop to apps-on-mobile. Facebook gets three times as much attention...

Use Word Clouds to Review Social Postings

I’m looking into influencer marketing. I’m trying to figure out if a person is worth following, contacting, and engaging. Is he posting useful content? Or just nonsense about what his dog had for lunch? I wondered if there was a way to quickly review a...

How to Track Conversions from Facebook, Twitter, Email, etc.

I wanted to keep the book at a strategic level for directors and CMOs, so I didn’t go into technical detail or documentation (otherwise, they won’t read it.) The goal is for them to know that it can be done (and assigned to staffers for implementation.) If...