SEM, PPC, Paid Placement… It’s Just Advertising

The following words are useless in 2015: PPC (pay-per-click) was the name for advertising in Google, but you can also place ads in Google and pay for the display (impression), not the click. So the term PPC is now useless. SEM (Search Engine Marketing) became the new...
Updates: How to Write a Book!

Updates: How to Write a Book!

A page of updates for my book How to Write a Book! (See the book’s webpage). Create a Newsletter List LinkedIn changed the menus. To export your list of LinkedIn contacts: Log into LinkedIn. Click on the Connections menu button (top, middle) Click on the gear...

Trolls and Reviews

I’m often asked about reviews. People want to write books, but they’re afraid of bad reviews. It’s a serious problem. There are useful negative reviews. And there are trolls. These people hide behind fake names (and often, elaborate fake profiles,...

Who Really Reads Your Tweets?

@KasThomas wrote a great blog posting about Twitter Analytics. To follow up on his posting, here are my Twitter statistics, along with a few notes. I released several books in the last few months. I used my monthly newsletter and social to let my audience know about...

Goodbye, Google Authorship…

Google shut down Google Authorship. They said few authors were using it and it didn’t matter much to users. What was it? The idea was for Google to be able to know who was a valid author. There are too many sites that offer fake content or texts written by...