Traditional Media vs. Social Media

Katherine Viner, editor in chief of The Guardian, wrote an essay about the impact of technology on the media. That’s the summary; the long description is “how social media and the web destroyed traditional news (newspapers, TV news, etc.)”....

Junk Content Is Junk Food

Ev Williams, co-founder of Twitter, talks about Twitter and content sites.   He makes an interesting comment:   “If you look at feedback loops like likes and retweets, they’ve been very carefully crafted to maximise certain types of behaviours. But if we reward people...

France in SF

Blogs by INSEEC students in San Francisco PortraitsOfSanFrancisco.wordpress.com by Enzo Bacqueyrisses bobtravelblog.wordpress.com by Bob Awalludin MySanFranciscoBlog.wordpress.com by Vincent Amagat sf8878.wordpress.com by Laura Anteireux...
Google’s Content Guide: No Gua-Gua-Gua!

Google’s Content Guide: No Gua-Gua-Gua!

Google posted the following list of questions on their blog in May 2011. It’s a very good summary for how the Google Quality Raters review websites and pages (I edited it slightly for consistency). When you create content for the web, i.e., articles on pages,...

Can We Just Build It and They Will Come?

Over the past year, I’ve been working on a bunch of projects with various clients. Generally, they want more traffic, which means they need more visibility among their target audience. Many companies assume they can “Build It and They Will Come”. But...

Another Reason to Use Content Marketing…

  GlobalWebIndex’s data (July 2015) shows 27% of online adults aged 16-64 regularly use adblockers; Europe tops the table on 29% and the rest are close behind. It’s also likely that these users are the ones who know most about their computers, which...