Technical SEO vs. Quality SEO

In general, there’s two major forms of SEO: Technical SEO and Quality SEO. Let’s look at the difference, how each one works, and how you can use these. Technical SEO (Meta-tags, Keywords, etc) First, what is Technical SEO? This is the method of modifying...

SEM, PPC, Paid Placement… It’s Just Advertising

The following words are useless in 2015: PPC (pay-per-click) was the name for advertising in Google, but you can also place ads in Google and pay for the display (impression), not the click. So the term PPC is now useless. SEM (Search Engine Marketing) became the new...

ASO: App Store Optimization

ASO is how to get your app to the top. It’s marketing strategy and tactics for apps. Just as SEO is how to get your webpage to show up in search engines, ASO gets your apps to show up in the app stores. Google stated in April 2014: 80% of apps are never...

Best Tools, Best Books, etc.

People are always asking about the best books, the best tools, etc. for digital marketing. Here’s my list. If you have recommendations or suggestions, let me know. Update Jan 2015: I moved this page to andreas.com/silicon-valley-startup.html, where I’ve...

One-Page Business Plan for Your Startup

Looking for a one-page business plan for your startup? One-page Business Plan for Your Startup (Word document). Download, edit, and use it for your startup. Ten-page pitch deck (Powerpoint).  Download, edit, and use it for your startup. I live in Palo Alto and...