Marketplaces: The Next Direction of the Web?

June 10, Chicago — I was at IRCE (Internet Retailer Conference and Exhibit) for three days. It’s a large show for ecommerce on the Internet. There were 650-700 booths and perhaps 10-20,000 visitors. One afternoon, I walked up and down every aisle and...

No More Right-Side Ads at Google

Google announced on Feb. 19, 2016 that they will no longer show ads on the right side of the search results. Ads will appear only at the top and bottom. Google will make the change in all languages, all countries. See TheSEMPost and SearchEngineWatch.com. I checked:...

Google and Fraud

Homeopathy is fake medicine. Its theory is impossible. Studies show it doesn’t work. Yet Google continues to show ads for it, because it makes money for Google. They make money on fraud that may lead people to avoid medical help. The Independent writes “A...

Use a Tracking Pixel in Google Adwords

Q: How do I fire a tracking pixel in Adwords? — Perplexed in Peru A: Dear Peru; Way back in the late 1990s, there was indeed a pixel. A clear image was placed on a web page. It was a 1X1 image, the size of a single pixel, with a unique name (e.g.,...

Ad CTR: When to Pause an Ad (and Why)

I often help friends to optimize their Google Adwords accounts. Here is a very common mistake which I see in practically every account: people don’t pause weak ads. There’s a very good reason to delete the weak ads. Let’s look at the...

Yet Another Google Adwords Bug…

Once you start looking, they crop up. Okay, the campaign in Google Adwords is in 18 languages. In the English campaign, I tested 8,000 keywords. From that, I selected the top 200 keywords (based on performance: CTR, clicks, etc.). These were translated into 17...