Text Ads: Short or Expanded?

What works better in Google Adwords (GAW)? Traditional short text ads or the new expanded text ads ? Here are the numbers for a large client. Although there are 11,039 short ads, I used data for only 413 of the short ads because these ads have more than 1,000 ...

FAQ: Banner Ads

Banner ads (also called image ads or display ads) are either effective or useless. It depends on how you use them. Effective: Banner ads work better than text ads because they show much more to your audience. Banner ads evoke emotions. People see your logo, a picture,...

SEO for Small Business?

Q. Are there SEO freelancers or boutique SEO firms for a small business? The issue is money. SEO’s results can be measured in sales, revenue, and  profits. Large companies can track this so they invest heavily in it. This means SEO experts work with large corps...

Mesothelioma: Fake Story

You will often read that “mesothelioma” is the most expensive keyword at $100 per click. Mesothelioma is caused by asbestos. Lawyers can get million-dollar settlements for asbestos lawsuits. No wonder they’ll bid so much. But do they really bid $100?...

Chaos Monkeys: The Book

  “Chaos Monkeys” by Antonio Garcia Martinez (hereafter, AGM) worked as a quant at Goldman-Sachs, came to Silicon Valley in 2008, did a small startup at Y-Combinator, and joined Facebook, where he worked on the advertising engine. He describes his experiences in...

No Statistics in Adwords Editor

Another minor bug in Adwords Editor. Problem: Adwords Editor can’t download statistics. Why: The date format in the statistics dialog box is wrong. This happens if you change the date format settings in Windows 10. Workaround: Change the date format in Windows...