I’ve written fourteen books on digital marketing and SEO, including three #1 Amazon Best Sellers. I’ve also contributed to other books and a few books have been written about me. Most of these books are at Amazon.com or Barnes & Noble (BN.com).
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|New: Jan 31, 2017: Startup by Andreas Ramos. How to build your Silicon Valley startup; find co-founders; about accelerators and incubators; and how to deal with angel investors and VC venture capital. 26 interviews with founders, heads of accelerators, and VCs. See more about the Startup book.
ISBN-13: 978-0-9893600-5-0. 142 pg. Paperback, eBook, and audio podcast. Available at Amazon worldwide.
|How to Write a Book! by Andreas Ramos. When I told my friends I was writing a book on how to write books, they said, “OMG! I need that book! Why write a book? You’ll get speaking engagements, projects, jobs, invitations to join advisory boards, pre-IPO stock, and invitations to start companies (and yes, dates). See How to Write a Book!
Published by andreas.com, August 2014. 179 pages, illustrated, index. ISBN 978-0-9893600-3-6
|#TwitterBook by Andreas Ramos. Do you “get” Twitter? The inside scoop on Twitter in plain English. Lots of details that are nowhere else: What teens are doing on Twitter, how the police uses Twitter, and how to use Twitter in a disaster. Go #TwitterBook.
Published by andreas.com. 1st ed., Oct. 2013. 2nd ed. Sept. 2014. 86 pages, illustrated, index. Revised and updated. ISBN 978-0-9893600-4-3
|The ASO Book: App Store Optimization by Andreas Ramos. Get your app to the top of the app stores. Go The ASO Book.
Published by andreas.com. Oct. 2014. 34 pages, illustrated. ASIN B00OAM4DC0
|Content Marketing Strategy & Tactics by Andreas Ramos. 80% of your digital advertising doesn’t reach your audience. People delete cookies or use ad blocking software. Use content marketing and people will come to you. Top Ten Amazon Best Seller. More at The Big Book of Content Marketing.
Published by andreas.com, May 2013. 160 pages. ISBN 978-0-9893600-0-5, illustrated, index
|Search Engine Marketing by Andreas Ramos and Stephanie Cota. How to use analytics to manage multi channel marketing (SEO, PPC, social networks, email, and other channels). Available at Amazon and Barnes & Noble. See the book.
McGraw-Hill, 2009. 267 pg. Illustrations, tables, index. ISBN 978-0-07-159733-3. At Amazon.com.
|Search Engine Marketing: China Edition by Andreas Ramos and Maggie Guan. How to use analytics to manage multichannel marketing. Translated to Simplified Chinese. Buy the book at Amazon China.
Tsing Hua University Press, Beijing, China, 2010. 290 pg. ISBN 978-0-07-159733-3. Illustrations, tables, index.
|Search Engine Marketing: Taiwan Edition by Andreas Ramos and Stephanie Cota. How to use analytics to manage multichannel marketing. Translated to Traditional Chinese. Available in Taiwan. Buy the book at Books.com/Taiwan.
McGraw-Hill Taiwan, 2010. Illustrations, tables, index.
|Insider SEO & PPC by Andreas Ramos and Stephanie Cota. How to use search engines to get qualified leads, prospects, and customers by building and managing SEO and PPC campaigns. Interviews with Google, Microsoft, Clicktracks Web Analytics, and others. 26 case studies. 47 tips & tricks. Available at Amazon, Barnes & Noble, and so on.
2nd ed. Jain Publishing, 2006. 256 pg., 35 illustrations, tables, index. ISBN 2006 978-0875730882
|Hands-On Web Design by Andreas Ramos. This came out in early 1996 and was one of the first books about HTML and web development. It showed people how to build websites. The book sold very well.
Jain Publishing. 1996. 160 pages and 83 illustrations. ISBN 978-0875730769
|PCs for You and Me: Guide to DOS and Windows by Andreas Ramos. This was a great book, but too late for the market. Windows and Netscape came out in 1995 and within months, nobody cared about Windows anymore.
Jain Publishing. 1995. 326 pages with illustrations. ISBN 978-0875730622
|Your Second Manual by Andreas Ramos. The Atari ST was the top computer in Europe from 1986 to 1992. My book was Most Significant Product by the leading UK computer magazine and I was Man of the Year by a computer magazine in Spain. The book sold over 25,000 copies. Published in Danish, Swedish, English, Spanish, French, German, and Finnish.
Indigo, Denmark. 1989. 224 pages with illustrations. ISBN 87-89488-01-6
eBooks by Me
|SEO eBook by Andreas Ramos & Stephanie Cota. Be findable in search engines. Andreas was the Manager of Global SEO at Cisco. Stephanie was the Manager of Analytics at Kaiser. Free eBook. Go SEO-ebook.|
|PPC eBook. Published by McGraw-Hill USA, Tsing Hua University Press China, McGraw-Hill Taiwan. Foreword by Haoyu Shen, #2 at Baidu.com. Free eBook. Go SEM-eBook.|
|KPI eBook: Use basic math to calculate KPIs, Cost-per-Lead (CPL), and Cost-per-Action (CPA). Free eBook. Over 30,000 copies have been downloaded. Go KPI eBook.|
Contributor to Books
I’ve written content that was published in other books. The best known is my article about the Fall of the Berlin Wall. I was in Berlin that night when the Wall fell. Millions of people were in Berlin but I was the only one who wrote about it. It’s been published in many history books and school books.
|I’m the technical editor of Search Engine Marketing, Inc. by Mike Moran and Bill Hunt (IBM Press, 3rd ed., 2014). This is the authoritative book on enterprise-level SEO. Mike is a Distinguished Engineer at IBM and was head of IBM SEO for 15 years. IBM Press; 3rd edition (December 19, 2014). 528 pages. ISBN-10: 013303917X. ISBN-13: 978-0133039177|
|The Berlin Wall edited by Cindy Mur. The book presents three original source materials and three academic articles about the Berlin Wall. The three source documents are a speech about the Berlin Wall and freedom by John F. Kennedy (president of the United States), a secret speech to the Soviet Communist Party by Nikita Kruschev (premier of the Soviet Union), and my account of the Fall of Berlin Wall. Greenhaven Press, 2003. 96 pages. ISBN 978-0737713510|
|Grammar for Writing: Complete Course. By Phyllis Goldenberg, Elaine Epstein, Carol Domblewski, Martin Lee, and Beverly Ann Chin. This is a standard American high school text book. Sadlier-Oxford, 1999. ISBN 082150312X|
|Secret Peace by Jesse Richards. History’s trend: declining war, advancing health, equal rights, revolutionary technology, and more, including the surprising reasons why peace is unfolding. Book & Ladder Press, 2010. 434 pages. ISBN 978-0984369508|
|The Cold War: Chronicles of America’s Wars by Josepha Sherman. Another republication of my Berlin article. Lerner Publications, 2003. 96 pages. ISBN 978-0822501503|
|Complete Idiot’s Guide to Technical Writing by Krista Van Lann and Catherine Julian. Yeah, I’m in an Idiot’s Guide. Is that good or bad? Alpha Books, 2001. 352 pages. ISBN 0028641469|
|Writer as Publisher: Independent Publishing by Andreas Ramos and Stephanie Cota. Stephanie and I arranged a day-long seminar for independent publishing by writers. National Writers Union. 60-page book and four audio CDs with five hours of audio. ISBN 0-615-12260-4|
|Breaking Into Technical Writing edited by Andreas Ramos. I organized and led annual seminars on technical writing. I also produced the books for these. These were published by the NWU. National Writers Union NWU. 90 pages with illustrations and index.|
Books that Cite Me
There are several books which include chapters or sections about me and my work.
|Work in the New Economy: Flexible Labor Markets in Silicon Valley by Chris Benner. A book on the economics and strategies of contractors in Silicon Valley. I was interviewed for this and made comments on the draft manuscript.
Blackwell Publishing, 2002. 320 pages. ISBN 0631232508
|Gurus, Hired Guns, and Warm Bodies: Itinerant Experts in a Knowledge Economy by Professors Stephen R. Barley and Gideon Kunda. Steve Barley is the Charles M. Pigott Professor of Management Science and Engineering and Co-Director of the Center for Work, Technology, and Organization at Stanford University’s School of Engineering. Professor Gideon Kunda is at the Department of Labor Studies at Tel Aviv University.|
|Careers Creating Search Engines by Judith Levin. I’m mentioned in this book. Published 2006, The Rosen Publishing Group, 2006. 64 pages. ISBN 1404209573|
|Internet Culture by David Porter. I’m also mentioned here. Routledge, 1997. ISBN 0415916836|
|National Writers’ Union Freelance Writers’ Guide by James Waller for the NWU. Mentioned again. National Writers Union, 2000. 264 pages. ISBN 0964420813|
|Viral Change: The Alternative to Slow, Painful and Unsuccessful Management of Change in Organizations by Leandro Herrero. I’m also mentioned in this book. (Meetingminds, 2006. 392 pages., ISBN 978-1905776016)|
|Language Machines: Essays from the English Institute by Jeffrey Masten. And another mention. Routledge, 1997. 275 pages. ISBN-13: 978-0415918633|
|Our Virtual World: The Transformation of Work, Play and Life via Technology by Ilze Zigurus and Lakshmanan Chidambaram. The authors discuss the web as virtual environments and our evolving interactions in this changed context. My work on the web is mentioned in the book. Idea Group Inc., 2001. 260 pages. ISBN 1878289926|
|Rubble: Unearthing the History of Demolition by Jeff Byles. Demolition has long played an ambiguous role in our lives. My Berlin article was included in this book. Published by Random House Digital, Inc., November 2005, 234 pages.|
|Trudy’s Promise by Marcia Preston. Branded the wife of a defector and sent to prison, Trudy Hulst, wondering if her husband survived his attempted escape past the newly constructed Berlin Wall, makes a break for freedom, determined to find the son she had to leave behind. Published by Mira, March 2008. 360 pages|
A Few More Books
I wrote a lot of computer manuals. From 1992 to 2001, I was the technical publications (tech pubs) manager at several dozen Silicon Valley startups and dotcoms. I wrote the manual for the first USB scanner, the manual for Adobe Pagemill (an HTML editor), and the FAQs for Dialpad.com. Some of the stuff I wrote:
- SUN Microsystem’s Guide to Internationalization: How to adapt SUN Microsystems UNIX software into 32 languages
- SGI (Silicon Graphics): I produced the documentation set in German, French, Spanish, and Japanese
- Netcom’s UNIX manual (1994): Netcom.com was the first public ISP and for two or three years, nearly everyone in Silicon Valley used it. I wrote the manual for it.
- Brio Technology’s manuals. Manuals for business intelligence (BI) tools for UNIX and Windows in English, German, French, Italian, and Japanese
- I’ve also written articles for British, Danish, Swedish, Norwegian, Italian, Spanish, German, Chinese, and US computer magazines
PDFs and White Papers
I’ve written many white papers. These are generally PDFs for download. A number of these are at my website.
In the late 1990s, an opera was written and performed in the UK that included my writing about the Berlin Wall. Sadly, I’ve lost the title and author of the opera.