Technical SEO vs. Quality SEO

In general, there’s two major forms of SEO: Technical SEO and Quality SEO. Let’s look at the difference, how each one works, and how you can use these. Technical SEO (Meta-tags, Keywords, etc) First, what is Technical SEO? This is the method of modifying...

100m Users… Really?

An app says it has ten million accounts and two million active users. Is there a way to see the real number? I look at the app and see 182 people are posting right now. During the day, the number varies between 200 to 350 users at any one time. If there are ten...

Traditional Media vs. Social Media

Katherine Viner, editor in chief of The Guardian, wrote an essay about the impact of technology on the media. That’s the summary; the long description is “how social media and the web destroyed traditional news (newspapers, TV news, etc.)”....

The Google Answer Machine

Search Engines vs. Answer Machines I’ve often said that in five years, Google won’t exist. They’re so used to search engines that they can’t imagine it could disappear. But they also forget search engines didn’t exist until...

Poems at my website

A few years ago, on a lark, I added a few poems to my website. I like poetry quite a bit and keep copies of favorites. Last year, I went to a weekend poetry reading. For many years, I’ve been translating Rilke’s poetry. I assumed few people cared about...

Dario Fo

(In 1981 or so, I was at the University of Heidelberg. My brother was at the London School of Economics. I went to visit him and after dinner, we went to see Dario Fo’s play Accidental Death of an Anarchist. It was brilliant and funny; I still remember it today....

Origins of Google

  Here’s one of those convoluted stories. A hundred years ago, in June 1919, Billy DeBeck introduced the comic strip Barney Google and Snuffy Smith. It was very popular and appeared in 900 newspapers in 21 countries. Barney Google rode a horse (see above)...

Bad Trump/Good Trump

(This isn’t about Trump’s politics. I’m posting this to show how analytics can be used — andreas) So it turns out that Trump’s tweets differ by time of day. – Morning tweets come from an Android phone – Evening tweets are...

Mesothelioma: Fake Story

You will often read that “mesothelioma” is the most expensive keyword at $100 per click. Mesothelioma is caused by asbestos. Lawyers can get million-dollar settlements for asbestos lawsuits. No wonder they’ll bid so much. But do they really bid $100?...

Chaos Monkeys: The Book

  “Chaos Monkeys” by Antonio Garcia Martinez (hereafter, AGM) worked as a quant at Goldman-Sachs, came to Silicon Valley in 2008, did a small startup at Y-Combinator, and joined Facebook, where he worked on the advertising engine. He describes his experiences in...