Text Ads: Short or Expanded?

What works better in Google Adwords (GAW)? Traditional short text ads or the new expanded text ads ? Here are the numbers for a large client. Although there are 11,039 short ads, I used data for only 413 of the short ads because these ads have more than 1,000 ...

SEO Quick Guide and Google Manual

Several things for SEO: Google Quality Rater Manual 2017: This is one of the deepest secrets at Google: they use 7,000 people to review and rank websites. The reviewers are trained with Google’s 160-page manual. Get a copy of the 2017 edition at...

Startup Korea

(Note: this is a test page. The Startup book is going to be translated to Korean. — andreas) Startup: 실리콘 밸리 신생 기업을 어떻게 시작할 수 있습니까? 안드레아스 라모스 공동 창업자를 찾는 방법 아이디어 개발 방법 가속기, 인큐베이터 및 공동 작업 공간에 관한 모든 것 천사 투자자 및 VC 벤처 캐피탈 거래 방법 시작을위한 무료 한 페이지짜리 사업 계획 및 피치 데크 이것은 전 세계...

The Latest Google Update

Every few months, there’s lots of talk about Google’s update to their search algorithm. What does this really mean? Here’s a bit about Google: First of all, there is not “one Google”. Google is constantly testing new ideas and they do...

FAQ: Banner Ads

Banner ads (also called image ads or display ads) are either effective or useless. It depends on how you use them. Effective: Banner ads work better than text ads because they show much more to your audience. Banner ads evoke emotions. People see your logo, a picture,...

Find an Image

Okay, someone sent me a Japanese painting from the 1600s and asked if I knew the artist. I didn’t recognize it, so I searched. I used Image Search at Google and Baidu. You can drop an image (photo, painting, etc.) (or use your phone to take a photo of a...

Startup: The Book

#1 Amazon Best Seller in two categories: Startups & Starting a Business How to build your Silicon Valley startup How to find co-founders Find accelerators, incubators, co-working spaces How to deal with angel investors and VC venture capital 26 interviews with...

Cell Phone Photography

Here are several tips on how to take better photos with your cell phone. Each camera is slightly different, but they generally have the following settings. I’ve sorted these tips by best/easiest first (and yes, I took these photos). Brace Your Camera Against...

Our Canyons Trip

Helen and I took five days in mid-September to visit the Grand Canyon, Horseshoe Bend, Antelope Canyon, Bryce National Park, and Zion National Park. All photos by...

Physics…

Eight articles by Matthew Buckley, a theoretical physicist at Rutgers, describe the frontiers of contemporary particle...