I work with a few clients, I teach, I advise a few startups, and I write books. That’s what I do.
Instructor in Digital Marketing
I teach digital marketing at INSEEC SF, a European business school in San Francisco. This includes SEO, Adwords, Google Analytics, growth hacking, email marketing, social media marketing, KPIs, and more.
Teach SEO, Google Adwords, and Google Analytics
If you want to understand SEO, Adwords, or analytics, I can come to you for an all-day (9a-4p) onsite class. This is a workshop: we’ll use your accounts and setup. This is for corporate or education (universities, etc.). I’ve been doing this for +15 years.
- Ex-manager of Global SEO at Cisco, where I developed enterprise-grade SEO in 40 languages in 84 countries for Google, Bing, Baidu, and Yandex.
- Enterprise-level expert in Google Adwords. I manage several hundred thousand dollars in monthly ad spend with over 300,000 keywords in 24 languages in 130 countries for several global organization. I can show you how to set up and manage Adwords.
- Google Analytics: I set up, configure, and manage analytics for clients. I can show you how to configure Google Analytics and use it for reports, find keywords, and understand your traffic.
- Technical editor of Search Engine Marketing, Inc. by Mike Moran and Bill Hunt (IBM Press), the authoritative book on enterprise-level SEO.
Advisor to Silicon Valley Startups
I’m an advisor to several Silicon Valley startups, including Entefy.com in Palo Alto, Mazen-App.com, an SEO software company in Lyon, France, ContentOro.com in Michigan, YellowFinch in Spain, IgniteXL.com in Silicon Valley, EzyInsights.com in Finland, HealClinics.com in San Diego, BooqSmart.com in Florida, RankSense in New Jersey, IpserLabs in Silicon Valley, CampaignChain in Germany, and several more. I’m also an advisor to the American Red Cross of Silicon Valley.
Author of Fourteen Books on SEO
My books (including three Amazon #1 Best Sellers) been published in the USA, China, Taiwan, Mexico, France, Germany, the UK, Denmark, Sweden, Finland, Italy, and Spain. Publishers include McGraw-Hill (USA), Tsinghua University Press (China), Jain Publishing (USA), Betwin (Paris), Klean (Denmark), and Editorial Jus (Mexico).
Search Engine Marketing was translated into Chinese and published by Tsing Hua University Press in Beijing. It was also published in Taiwan. The book was taught at several US universities. I was in Beijing for dinner with professors at Tsinghua, who asked if there was courseware for ecommerce. I gave them the book’s courseware. Tsinghua University is the MIT of China. The book gets around. I’ve seen it in Chinese bookstores in Silicon Valley.
“China’s companies can use the web to open up new markets both in China and around the world. This is the first book to bring analytics, digital marketing, and traditional marketing together.” — Foreword by Haoyu Shen, Chief Operations Officer (COO) and #2 at Baidu.com
More about What I Do
I came to Silicon Valley in 1992 and I’ve worked at SGI, SUN, Oracle, NTT, Brio, Acxiom, Cisco, and over 25 startups. I’ve built more than 250 websites. I co-founded three Silicon Valley startups (two with successful exits). I live in Palo Alto.
At Dialpad, I was employee #12, where I was the head of marketing and webmaster. It was the first VOIP service (before Skype). We grew from zero to 16 million users in one year, which was the fastest-growing company in history at the time. We were in the list of the world’s 50 largest websites.
I was also National Chair of the NWU Tech Writers Trade Division from 1994 to 2004. I worked with technical writers, journalists, techpub managers, recruiters, and so on. I wrote part of the overtime law in California.
In 2005, three of us co-founded a startup, raised $500,000, and grew it to +175 staff employees.
In 2008, I co-founded The CCG Group with Stephanie Cota.
MIT asked me to manage their $1,000,000 Google Foundation Grant for the OpenCourseWare Project. I grew MIT’s traffic from 52 visits per day to 17,500 visits per day and dropped cost-per-click from $0.70 to $0.07 to bring 4.1 million people by using 50,000 keywords in 14 languages. How? See my MIT Case Study. I’ve been managing this since 2005. MIT placed me on their thank-you page between Google and the United Nations.
Harvard University Medical School’s Boston Children’s Hospital (BCH) is the world’s #1 pediatric research hospital. They also asked me to manage their $1m Google Foundation Grant. I added 150,000 keywords in 42 languages (all European languages plus Arabic, Bengali, Chinese, Hindi, Japanese, Korean, Russian, and more). Within two weeks, I had 10% worldwide market share for pediatrics for only $300 per day.
I’ve spoken at conferences in New York City, Chicago, Seattle, Los Angeles, AdTech Shanghai, Mexico City (in Spanish), SES San Jose, BAM Chicago, Beijing, Vienna (in German), Paris, Aarhus Denmark (in Danish), Madrid, Cartagena (Colombia), and many other cities. I’ve also spoken several times at Stanford and UC Berkeley. I’ve presented in German, Danish, Spanish, and English (I speak four languages fluently and read several more). If you want me to speak at your conference, contact me.
I’ve been interviewed in newspapers, magazines, radio, and TV in Denmark, Germany, Brazil, China, Spain, Mexico, Finland, Ireland, Japan, the UK, France, Serbia, and other places.
I graduated from the Universität Heidelberg. Founded A.D. 1386, it’s Germany’s leading university and one of the world’s top schools. I did the entrance exams, courses, tests, and my thesis in German and graduated Magister Artium Heidelberg.
Copyright © 1994-2018 Andreas Ramos. All rights reserved. Palo Alto.
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