Google 2015 Quality Rater Manual

Notes on the 2015 Google Manual In October 2015, Google released the 2015 Google Quality Rater Manual at Google (PDF, 160 pages). This is the manual that Google’s 8,000 humans use to evaluate web pages. I have copies of these manuals for every year since 2007. I...

Ad CTR: When to Pause an Ad (and Why)

I often help friends to optimize their Google Adwords accounts. Here is a very common mistake which I see in practically every account: people don’t pause weak ads. There’s a very good reason to delete the weak ads. Let’s look at the...