Social Media and Sociology

Okay, this will be a complex blog post. Here’s an issue that I’ve been discussing with a number of people over the last few weeks. On behalf of ClassJunky.com (a Silicon Valley startup), I’ve been going to lots of startup events, investor meetings,...
Twitter and Engagement Statistics

Twitter and Engagement Statistics

So does Twitter work? How can you measure results? Which numbers matter? Or don’t matter? Let’s look at Followers, Impressions, and Engagement. Followers and Impressions Twitter Analytics offers numbers for followers, impressions, engagements, and...
Dear Google: Is My Coworker Flirting with Me?

Dear Google: Is My Coworker Flirting with Me?

Google’s auto-complete shows fills out your search with the top questions that people ask. This is pretty useful for SEO. It gives  you an idea of what people look for. But it also makes you wonder about people. They search for the oddest things. So what do...

#TwitterBook: Updates

Updates and notes for my #TwitterBook, the book about #Twitter. Twitter Analytics Buried within Twitter Advertising, there is an analytics dashboard. It shows data and graphs on how many people read your tweets, the clicks, and so on. See more at my posting on Using...
The Ebola Epidemic: Here We Go Again…

The Ebola Epidemic: Here We Go Again…

Regarding #Ebola in Dallas, Lisa Monaco, President Obama’s senior counter-terrorism adviser, said, “The United States has the most capable health infrastructure and the most capable doctors in the world, bar none,” at a White House briefing on Oct. 3, 2014. This...