SEO and SMX West

Notes from the SMX West Conference I was at SMX West. I went through 160 presentations. Here are a few major points. Keywords: Many SEO companies still do keyword-centric SEO, but that no longer works. Your SEO must be designed for the current version of the Google...

Content Marketing: An Interview

A university student in Wiesbaden, Germany, interviewed me for her thesis. Here are some of her questions and my answers: How would you define Content Marketing and its goals? Definition: Traditional marketing is “push marketing” or “broadcast marketing” where the...