Keywords for SEO and Advertising

Here’s an odd problem. The search engines (SE) are getting rid of keywords for SEO, but they’re using keywords for advertising. Both Bing and Google have moved away from keyword-based SEO. Yet Google and Bing use keywords to show ads. This seems like a...

Your Personal Search Bubble

How do you know if you’re doing well in SEO? The easy answer is to see if you show up at the top in a search engine. However, that can be misleading because the results you see are personalized just for you. Google does this by looking at your search history,...

The War between Amazon and Book Publishers

George Packer wrote about publishing and books in The New Yorker (Cheap Words, Feb. 17, 2014). (Link to the article). I read it twice, discussed it with several people, and wrote the following, which I also posted to the article’s FB page. When George Packer...

Pop Goes the Bubble

The bubble is about to pop. We will soon see another massive stock market crash, like the end of the dotcom boom in April 2000 and the 2008 recession. The evidence is in the margin debt ratio. To simulate the economy out of recession, the Fed set interest rates very...