The Consumerization of Media

The Consumerization of Media At the recent BonusMX conference in Mexico City, I presented about a new idea. In this posting, I’ll describe it and give a few examples. The Consumerization of Enterprise A major recent trend in corporate business has been the...

Google’s Bad News for Content Marketing

A friend saw my blog postings about content farms. She had read my content marketing book. She asked me what this all meant. The following is based on my email reply to her. Google and and Bing’s strategy over the last five years is clear in their actions....

The Press Release: Good or Bad?

There are two reasons to write press release: Distribute your press release to 50 press release wire distribution sites which will send it to 200,000 news sites which will be picked up by ten million news aggregation sites (curated news) with the hope that some people...

List of Content Farms: Don’t Use These

Okay, more on content marketing. Lots of sites tell you that they’ll create content for you: they have ten thousand monkeys which will write 500-word articles about your wonderful product or company and that’s all you need to win in content marketing. If...

The SEO eBook

I haven’t posted since October? OMG. Sorry. Been super busy. I released the SEO eBook. It’s been updated every week for the last month, as I learn more and more at work. I’m now the Manager for Global SEO at Cisco. Great job: I use enterprise-level...