Using the Google Chrome Browser on an iPad

For the last three or four months, I tried to use the Google Chrome browser on my iPad. This synchronizes my browser on my computer, smart phone (Samsung Galaxy), and my iPad. Plus, Google promised me that it’s a fast browser. The reality? Google Chrome is...

Collapse of Hollywood

In my book, I write how digital technology is destroying traditional media by undermining the cost of production and distribution (see section 1.6 in The Big Book of Content Marketing). Here’s a new article in Salon for an upcoming book on the economics of...

Example of a job description for a social media intern

Need an intern for social media? Here’s a job description that you can use. Edit this for your team.   SOCIAL MEDIA INTERN We’re looking for a community manager to work with social media. Us: (Add a description of your company) Classjunky.com helps...

Protected: Influencer Marketing: Who to Contact?

There’s a problem in influencer marketing. You want to reach the influencers. But who are the influencers? Are they experts or influencers? Let’s use the 90/9/1 Model (about 90% of an audience in any field is passive consumer of that topic; 9% is the...

Twitter Ads: Cool Tool

Twitter improves its advertising tool every few weeks. It has clever tools for targeting. You can target by keywords, such as “digital widgets”. This can be keyword (match for “digital” or “widgets”) or phrase match...