A Trillion Passwords? How to Create Two-Step Passwords

As we move to cloud-based services, passwords are becoming a serious problem: A password must be complex A password must be easy for you to use The password has to be different on every account You can’t use the same password for two or more accounts A password...

Cloud Storage… In the Year 1546 AD?

Is this the first example of cloud storage of content marketing? (Click the image to see it in full size. Look closely at what he is writing.) Portrait of Jean Miélot, secretary, copyist and translator to Duke Philip the Good of Burgundy. 1546 AD.

Metrics and… Wine?

I like wine, but I’m suspicious of experts’ claims about wine tasting and quality of wine. In the last few years, study after study has used blind tasting to show that wine experts themselves can’t distinguish wine. They can’t tell the...

Does Influencer Marketing Work?

Here’s some data. Cheryl Burgess wrote a review of my book in her blog at bluefocusmarketing.com. In the graph, you can see the change in Amazon sales ranking for the book. Notes: To get better data, use web analytics instead of Amazon’s data. Duplicate a...

Google and the NSA: Who’s Lying? What’s the Truth?

Okay, let’s compare the claims: Edward Snowden’s Powerpoint slides show the NSA has full access to data at Google, Yahoo, Microsoft, Facebook, Skype, and others. The head of the NSA confirmed the Powerpoint slides are real. The NSA, the White House,...