Google+ or Google?; Is Anyone There?

Good article at Yahoo Finance about Google+, with lots of details, stats, etc. Brands are putting their effort in FB, Tw, etc. Nike, Pepsi, Dominos, and others ignore Google+. It’s Google’s fault: it looks like Google pretty much doesn’t care if...

How to Track Conversions from Facebook, Twitter, Email, etc.

I wanted to keep the book at a strategic level for directors and CMOs, so I didn’t go into technical detail or documentation (otherwise, they won’t read it.) The goal is for them to know that it can be done (and assigned to staffers for implementation.) If...

How to Set Up a Monthly Newsletter

I’ve sent a monthly newsletter since the late-90s. Here’s how I do this: First of all, you can’t spam. If you send hundreds of emails via GMail, Yahoo, AOL, or whatever, the ISPs will mark you as a spammer and all of your emails will be blocked. Your...

Book Update

Everything is falling into place. Three weeks to book launch! The book’s ISBN 978-0-9893600-0-5 for the USA. There are different ISBNs for France and China. There are also more ISBN numbers for the Kindle version and the PDF. I’ve started sending out...

Making Video

On Sunday, we shot video for the book release. Gail Kinstler (videographer), Marianne McGlynn (host and interviewer), plus Eric (camera man), plus me. I’ve recommended many clients to add video to their sites. But only a few clients have done this. Why? Because...