Update: NYC, NWU, Blogs, JetBlue, Statistics…

Came back from NYC last night. V good trip. Weather was cold, but bright sunny.  On Wens, spoke at the conf for ivy league engineering schools. 5 cups of coffee to stay awake 🙂 The conf was arranged by Rob Wynne, who runs a PR agency in LA. Got lots of business cards...

Content Marketing vs. SEO: Do We Need SEO Anymore?

Content marketing (CM), done well, bypasses SEO. Or, to put it another way, CM isn’t based on SEO. SEO is added as an afterthought to CM. The audience is researching their issues and problems. They look for information, wherever they can find it. And...

eBay Research on PPC

An eBay research study Consumer Heterogenity and Paid Search Effectiveness, by Thomas Blake, Chris Nosko, and Steven Tadelis (2013, bit.ly/10E5mDU) looks at the effect of PPC. My summary of the research: PPC does not increase sales to people who already know the...

How to Make a Whiteboard

In three hours, you can make a whiteboard for your office or the kids’ playroom. Total cost under $24. Very easy to do. I had a 4×6 whiteboard. But there was wasted space around it and I wanted more space to write on. I read about this whiteboard paint and...

How to Fix the Disqus Bug with IE9

The Problem: If you use Disqus to allow comments in your website, you’ll find there is a layout bug if someone uses Microsoft IE9 to look at your website. Disqus has a layout problem in IE9. Text will go off the screen to the right side. The Solution: This is...