Requirements for a Valid Case Study

What is necessary in a case study? A few basic elements are necessary for a case study to have objective validity: State the campaign costs. “The test campaign spent $32,000 over 45 days.” (Why state the cost and time of the campaign? So other companies...

Conference Calls: What Works?

We had a conference call this morning with the team that is reviewing and editing my book. Google+ Hangout: I was on a group call a few weeks ago. It was hosted with Google+ Hangout. The advantage is free conference call with video, recording of the call, and screen...

Google Cars: It Sounds Like Science Fiction

Chunka Mui has a great series in Forbes on the implications of robot cars (Google cars). You must read these articles. It will change so many things. I’m thinking this will have a greater impact on society than the web. Your biggest question: “when will...

The Coming Social Apocalypse

(I came to work in Silicon Valley in 1993. I worked at dotcoms throughout the bubble (1995-2000). — andreas) The social media bubble is going to pop. It’ll happen because the social bubble is basically the same as the dotcom boom, and as we all know now,...