The Problem with Marketing

Why does marketing have such low credibility among CFOs? Much of it has to do with the lack of metrics. There’s a way to fix this, but that will come from somewhere else. Mark Jeffery, author of Data-Driven Marketing (Wiley, 2010) and professor at Kellogg School...

Dealing with Google…

Here’s something to think about when you deal with people at Google. I was having lunch with a director at Google. I asked her about her previous company. She replied this was her first job. She just graduated from college, only four months ago. I asked her if...

How Do You Say “Social” in Chinese?

Helen plays around with the various social platforms on her smart phone. It’s in Chinese, but she shows me how they work. Some of these features aren’t in Facebook or Twitter. Here are features from Weixin (called “WeChat” in English): 1)...

Finally, Easy Semantic Web Markup

There’s been talk of the semantic web, XML markup, Rich Snippets, RDFa, and microdata for at least seven years. But only very large sites can afford the technical team to implement this. No more. Google came up with a clever way to allow anyone to mark up a site...

KPIs: Tracking the Numbers

Spent the last three days in restructuring the tracking at my website and the reporting of tracking in Google Analytics. Got it to work. This is for my upcoming book Content Marketing Strategy and Tactics. The key chapter will be, of course, the chapter where I show...