Shanghai

How to enter the China market? Learn one Chinese word: Guanxi. Connections. Ken Chang set up an incubator in Shanghai. He lives in both Shanghai and Silicon Valley. He has excellent connections on both sides. See more at...

A Great Leap for Marketing…

One small bunny hop for a man, one big leap for marketing. Red Bull pulled off the biggest marketing stunt of the last 20-30 years. It drives a silver spike in the shriveled heart of television: the jump organizers were able to broadcast uninterrupted without...

Be Social, Be Found: Use Facebook, Blog, or Twitter?

So which tool should you use? Blogs, Facebook, or Twitter? Which is more effective for SEO, namely, be found by others? If you want to stay in touch with your customers and let them know what you’re doing, Facebook (FB) is fine. Build a list of followers and...

What’s a KPI anyway?

Darryl McDonald, CMO of Teradata, pointed out a Columbia business school study with remarkable data about the (lack) of ROI in marketing: 57% don’t use any KPIs 28% set marketing budgets on gut instincts 7% are spending most or all of their marketing budget with...

Facebook trending down?

Did Facebook peak in December 2010? It fell, climbed back up Sept. 2011, and has dropped since. This is for the US market. Worldwide, FB has lots of interest, but that’s in Tunisia, Albania, Pakistan, Indonesia, Timor, Malaysia… Google rolled Trends and...